Curefit will launch paid online classes for non-Cult Members

In a recent development, amid Coronavirus, Curefit had announced its live classes. Now it is looking to monetise theses classes.

Curefit runs Cult Fit branded gymnasiums in multiple cities. Since the lockdown began, this Bengaluru-based startup looked forward to making these classes online. F0r the "Cult Live Masterclass", the company even onboarded celebrities besides regular trainers. These include Yasmin Karachiwala, Mandira Bedi, Mary Kom, Brett Lee, Vijender Singh, and PV Sindhu.

With the fourth phase of the lockdown and gym activities being hurt the most, the company is looking to monetise its virtual classes. This way it ensures that the flow of revenues to the start-up remains steady.

What will be the charges?

The company still has not decided on the final charges. But they assume it to be in the ₹300-400 range, monthly. Still, customers will get a 14-days free trial. Also, customers get to customise the packs as per their needs.

The platform offers a wide variety of live fitness classes across formats such as strength, dance, boxing, HIIT, HRX, S&C, and yoga. These ate available on all days of the week. It also offers live guided meditation sessions, cooking sessions, podcasts, and talks with experts on various topics related to health and fitness. These charges are only for new members. Cult members will keep enjoying all of the existing benefits they get.

Commenting on the same, Naresh Krishnaswamy, who heads growth at the startup said:

We will be charging our customers for these online classes going forward, our existing Cult Fit members will continue to enjoy the classes for free. We will offer a curated experience for the users and will also ensure there is high user engagement with virtual group classes and ranking system among participants in a particular class.

On the other hand, Ankit Nagori, Co-founder, said,

With physical gym operations being suspended at the moment, Curefit has adapted itself in the last few months and transferred most of its services to the digital space. We have been generating top-quality content to make working out at home easy and fun. So far, our digital verticals have been popularly received, and we want to continue to build on that momentum. Through monetisation, we hope that our popular live sessions can enable us to amplify the Curefit experience for our users.