Cult.fit & TREAD startup, innovating Fitness Industry

Cult.fit is a fitness and wellness startup app that acquired TREAD for a better health-based lifestyle. TREAD one is an innovative and unique way for a home-workout experience. Together, they have launched a future-generation apparatus for a dynamic indoor exercise practice. It blends with hardware (external) and software (internal) by sustaining human needs.

TREAD one or CultBike is a fitness bike that supports specific requirements with various options at a minimal price. There are some prominent features of this fitness product. The Cult has described it in four words as immersive, convenient, adjustable and quiet. One can experiment with various workout options that combine with a full HD LCD rotatable/flexible touchscreen, a near-silence belt for a low-noise workout, wireless connectivity, seat adjustments, a socio-virtual experience, and many more exciting qualities.

What is a Cult.fit Startup?

It is an integrated fitness and workout programme to promote and support a balanced lifestyle. The co-founder of Myntra — Mukesh Bansal, former Flipkart executive—Ankit Nagori, incorporated the Cult in 2016. These entrepreneurs have never wondered that this fitness, health, and wellness vision will revolutionize the digital ecosystem. Cult fit has emerged as one of India's leading self-developing platforms. By the year 2021, the startup has become a favourite spot for every fitness enthusiast. The brand provides offline and online services to global customers.

What is a TREAD Startup?

Treadfit Technologies Pvt. Ltd.-- Dinesh Kumar Godara, founder and CEO, incorporated it in 2020. The company comprises two more directors — Shamik Das Sharma and Sivaram Narayanan. It is a Bengaluru based health company that sells fitness products. Tread one bike — a TREAD and Cult collective product has been popular recently across the nation.

TREAD & Consumer-Oriented Services:

Young India is seeking door-step and ease at home fitness services as well. Cult fit, dominating the health sector with an estimated revenue shot of 174% in FY20. A boom in the fitness industry is networking with multiple renowned brands to deliver an effective and consumer-friendly service. After home-workout videos and nearby gyms or Cult centres, they have acquired TREAD.

Business expansion & Offerings:

Tread, a Bengaluru-based fitness hardware startup, will aid the Cult to promote an in-house workout experience. It will support their business junctures. Exciting features and smart-operating system, with the Tread fitness commodities, are appropriate for the diverse generation of India. This collaboration will give an incredible experience to the customers within the virtual and indoor atmosphere.

The Fitness Tech landscape in 2021:

The global population is transforming worldwide with innovation, operation, and transition in the era of digitalization. Recently, an awareness of physical wellbeing and mental health has emerged vigorously. It has fueled social media with fitness trends, tips, ideas, and many support groups. Likewise, we are having an on and off relationship with the lockdowns, a surge in plant-based food, protein-enriched recipes, and various other health-based topics are leading the online industry.

Wondering how an amalgam of Fitness Tech is shaping 2022? Market trends/drives:

Everyone needs a quality life with a lifetime fitness guarantee. Hence, the fitness industry is actively introducing strategically designed and consumer-friendly gadgets. The heart rate monitors/bands or pulse oximeters, fitness trackers, and a vibrant number of health-driven equipment. These highly compatible and consumer-centric programs/gadgets are changing the lifestyle of people.

Artificial Intelligence (AI) & Wearable Technology:

In the healthcare sector, a tech support system is driving the force of fitness and wellness lovers. For a better engagement and authentic experience, the fitness market is offering multidimensional improvement,

Boutique Fitness Industry & Smart Home Gym:

As the pandemic changed the lifestyle of humans, it has transformed the idea of wellness as well. Popular workout videos and nutrition-based food are streaming hot on the internet. The smart-home gym or boutique fitness market is bubbling with digital or physical benefits.

HIIT & Hybrid Gym membership:

Sweat and set with gym instructors with solo training or group workouts according to the preferences. These gyms facilitate immense light/intense workouts, such as Yoga or strengthening and other hybrid indoor activities.

TREAD — drawing fitness market trends for growth

With changing social and personal demands, smart-fitness has become popular among the generation. A surge in online classes, work from home, and digital meetup events indicate a twist in lifestyle. Tread has sensed on-demand tech-savvy fitness gadgets for indoor workouts. Tread one smart indoor bike, upgraded both lives and market growth.

1. In-demand techno-fitness equipment:

Better physical activity within the comfort of the house through fitness equipment is in-demand globally. People prefer the products as per their requirements and pace.

2. Consumer-friendly gadgets for home-workout:

Consumer-driven markets have changed the fitness landscape phenomenally. The fitness industry introduces authentic and convenient equipment for the customer.

3. No more inconvenient social distancing:

Tread has created an easily accessible fitness bike for in-house workouts. One can assemble the product quickly and start their fitness regime. The COVID-19 situation affects gyms time-to-time; thus, tread one spin bike could change the fitness market scenario.

4, Future of Fitness:

The fitness industry is booming with fitness hardware and brilliant gadgets. A growth in fitness awareness to boost immunity can expand the global market productivity.

Changes for TREAD

This collaborative approach will provide a broad spectrum of better fitness services. It can link a chain between online/offline gym trainers, certified Yoga practitioners, online fun-fitness engagements, and other recreations. Syncing, a similar vision can change the fitness world-view as well. Free delivery or a low-price scheme with TREAD products might influx consumers.

TREAD could be a game-changer in the wellness industry, incorporated in 2020. A sustainable theme of mental wellness, flexibility and socio-live experiences serves the current scenario. They promote a dynamic and unique way of at-home workouts. A tie-up with the Cult.fit can create a diverse network of customers across the nation.