CRY tees go online

NEW DELHI, INDIA: FREECULTR Express, the fashion e-commerce platform has launched an online tee store with CRY- Child Rights and You.

The goal of the online store is to help 30,513 children across CRY supported projects in the The store expected to remain online for an year will feature customized tees designed by CRY on issues of child rights.

Speaking about the partnership, Soha Moitra, Regional Director, CRY, said,”We are delighted to partner with FREECULTR to raise funds for ou HealthyStart initiative. The campaign looks at multiple issues that a child faces during the crucial 0 – 5 years of age and works towards addressing the gaps. This includes a proper healthcare, nutrition and early childhood care, resulting in sound physical, emotional and cognitive growth of a child.”

Sandeep Singh, CEO and Co-Founder, FREECULTR, said, “We feel that children are the future, and each and every child has the right to survival, development, protection as well as a right to dream. With the CRY tee store going live, we expect to give children a healthy start and help them achieve their dreams."