CRM player hooks up with BI partner

BANGALORE, INDIA:Talisma Corporation Pvt. Ltd., a provider of Customer Relationship Management (CRM) software solutions, its growing market presence in the enterprise segment through its partnership with eThority, a provider of business intelligence and analytics software. The partnership with eThority expands the reporting capabilities in Talisma CRM, enabling integration of data from Talisma CRM and most any other mission-critical software application, into one centralized executive information dashboard.

The new Talisma Performance Analytics software product, powered by eThority, as per the press release, delivers easy to use, graphically rich reporting. The solution is a data warehouse with pre-built service modules, called ETL (Extraction, Transformation and Load), that extract data from Talisma's database, enabling real-time strategic analysis based on a 3600 view of an organization's key metrics.

The ETLs within the solution can be further expanded to display key performance indicators from across the entire organization and its multiple software applications, such as financials, human resources, facilities, and learning management. Executives will be able to query the system with "what-if" scenarios, instantly create unique reports and schedule regular distribution of reports to their teams.

"Today's enterprises operate in a highly dynamic and fluid environment. Talisma constantly works to innovate best of breed solutions to provide every competitive advantages. The integration of eThority with Talisma's Suite will take reporting to a more effortless and seamless level," says Raj Mruthyunjayappa, senior vice president and managing director of Talisma, Asia Pacific and Europe. "Our experience in the overall CRM space augmented by this high intensity solution with eThority opens new horizons for Talisma's customers here in India and worldwide", added Raj.

"Leveraging over seventeen years of experience, eThority brings an entirely new and unique data discovery capacity to the Talisma Suite of products. By enabling the integration of Talisma CRM data with data from other systems across the enterprise, deeper analysis can be performed and greater insight can be achieved," said eThority president and CEO, Mike Psenka. "We are pleased to partner with Talisma, a leading market innovator, in bringing next generation enterprise performance management to the industry."