CRM for BPO with Talisma and HCL

KARNATAKA: Talisma Corporation Pvt. Ltd., a provider of Customer Relationship Management (CRM) solutions have announced an alliance with HCL Technologies Ltd. - BPO Services to offer HCL clients an end-to-end service with Talisma CRM.

A press release says, "From the automation of sales and marketing, to customer portals and support, helpdesk and analytics, Talisma's CRM application helps organizations integrate multiple channels of communication to build successful relationships with customers and constituents."

It adds, "Talisma's wide expertise in offering customers with robust CRM applications that are flexible, configurable, and more extensible, along with HCL's expertise in the BPO segment will help in offering their clients enriched service centre functionality as part of a fully-managed service to support CRM Business Process Outsourcing (BPO) propositions. This strategic alliance will aid in addressing the diverse and sophisticated needs of clients both large and small. Additionally, Talisma's CRM applications will help in providing a highly personalized customer experience that will open new avenues for businesses to communicate better with their customers."

"This strategic alliance would prove to be highly advantageous to the current HCL customer relationships, especially since modulated services like marketing, sales and services management can now be availed through all channels interrelated with existing applications and software, and without significant investment", said Neeraj Tandon, Head - Retail & Utilities, HCL Technologies Ltd.- BPO Services.

CRM Management is the key to businesses across major verticals like Retail, BFSI, Telecom and Utility for customer retention and acquisition, with the available opportunity in each of the verticals higher than USD 20 billion in the focused geographical region. The increasing customer-centricity and customer service orientation of businesses has created a huge demand for CRM applications. This joint go-to-market strategy enables enterprises choose CRM BPO solutions either on a project or on a process management basis.