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CRM boosted Asia Pacific growth: SAP

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CIOL Bureau
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BANGALORE: Business software provider SAP today announced that growing customer adoption of its mySAP Customer Relationship Management (mySAP CRM) had spurred double digit year-on-year growth in the Asia Pacific region for the first nine months of 2005.

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SAP Asia Pacific also announced the extension of the Safe Passage Program to Siebel customers in Asia Pacific and availability of SAP Sales Express, based on SAP Best Practices for CRM, to midsize enterprises in the region.

"Enterprises across Asia Pacific are investing to transform into customer-centric businesses and selecting SAP as their trusted partner again and again," said Thomas Halliday, director, CRM Business Development, SAP Asia Pacific.

Meanwhile, offering Siebel customers a way out of their end-of-life solutions, what with Siebel's pending acquisition by Oracle Corp., SAP has announced the extension of its Safe Passage program of SAP applications, technology and support to firms running Siebel software in Asia Pacific.

Also, recognizing that small and midsize enterprises are increasingly looking to improve customer relationships by adopting CRM, SAP has announced the launch of SAP Sales Express across all markets in Asia Pacific.

SAP Sales Express is a sales force automation package designed to meet the immediate requirements of cost-conscious and value-driven midmarket companies. SAP Sales Express is based on SAP Best Practices for CRM and is targeted at organizations looking at high value, long sales cycle products and services from an industry leader.

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