Crimson Hexagon announces instant trend detection feature: Topic Waves

ENGLAND, UK: Crimson Hexagon, a leading provider of social media analytics software, has launched Topic Waves, a powerful new feature in its ForSight platform. Topic Waves instantly discovers emerging topics and trends in social media conversations.

Available immediately, Topic Waves reveals the evolving stories in social media conversations and visualises the volume of conversation associated with topics over time. Using Topic Waves and Crimson Hexagon's 365-billion-post social media analysis library, customers can instantly access present and historical trend data with social media topic modelling capabilities that go back to 2008.

"We've been a Crimson Hexagon customer for a year now and use the ForSight platform in many ways that have become vital to our business," said Rick Joyce, CMO, Perseus Books Group.

"Social media research helps us analyse topic trends, assess the size and nature of consumer interest in a topic, and effectively target our marketing efforts. Crimson Hexagon's new Topic Waves feature is a powerful addition to the platform, and we're excited about its instant trend detection capabilities. We look forward to putting it to good use at Perseus."