Cricinfo ties-up with Dhruva Interactive

BANGALORE: Gaming company Dhruva Interactive today announced its tie-up with Wisden Group's Cricinfo, to provide cutting edge cricket products and applications on the mobile to users around the world.

Drawing on Cricinfo's experience as a provider of cricket content and Dhruva's expertise, this partnership aims to change the way users experience cricket content on wireless devices, Dhruva said in a press statement.

The bouquet of applications will be launched globally during the India-Pakistan series in January.

Commenting on the partnership, Rajesh Rao, CEO, Dhruva, said, “Cricket is undoubtedly India's favourite sport. Our exclusive tie-up with Cricinfo and Wisden will enable us to develop a series of never-before-seen applications for mobile phones across the globe. We are extremely excited to offer signature content that will extend the cricketing experience to our consumers' handsets.”

Tom Gleeson, CEO, Wisden Group, added, “We are delighted to be partnering with Dhruva Interactive to develop a series of innovative products and applications that will redefine the way cricket is being consumed on the mobile phone. Cricinfo has long been the home of cricket on the Web, we hope to make it the No 1 destination for cricket on the mobile phone as well ”

Anil Nair, creative head, Cricinfo Mobile, said, “Cricinfo will be the hypermarket for cricket in the wireless domain offering a range of information, fun, community and commerce-related products and services across the globe. We will partner with champions in various domains to roll out these products and services and we are very excited to be working with Dhruva Interactive on some seriously cool cricket applications.”