Creative launches ZEN Stone

NEW DELHI, INDIA: Creative, a worldwide leader in digital entertainment products, has introduced the , the tiny, featherweight 1GB MP3 player.

The Creative ZEN Stone features an evenly contoured design. This light weight MP3 player allows users to rock in colours ranging from black, white, red, blue, pink and green, to fit any mood, fashion or style statement, the company said in a release.

Music lovers have to just drag and drop up to 500 songs to the Creative ZEN Stone. Choose "Play" or "Random" and listen to up to a non-stop 10 hours of songs from a single charge of the rechargeable, built-in battery.

Users can also skip between folders containing favourite artists or playlists.

Commenting on the launch of The Creative ZEN Stone, Ashmit Singh, Brand Manger, Creative, and IDLDPL said, "In today's world of iPod domination, I hope this feather weight Mp3 player will go a long way to mark an epoch in the younger generations due to its incredible price and superior quality, capable of holding up to 500 songs. Moreover it goes well to match your mood, fashion and embody a style statement”

The Creative ZEN Stone MP3 player will soon be available in India exclusively with IDLDPL (India Digital Life Style Distributors Pvt. Ltd.)

Based on WMA songs encoded at 64kbps; the ZEN Stone can also hold up to 250 MP3 songs encoded at 128kbps.