Cost and compliance still flank the Green route

CALIFORNIA, USA: Information technology researchers the Aberdeen Group has come out with new findings on progress of green products.

“Our research reveals that although many companies are making progress in creating green products, they are overwhelmed by the need to be in compliance with numerous regulations and the high costs and investments needed to take advantage of green technologies such as eco-friendly materials and improved power consumption," said Michelle Boucher, research analyst, product innovation and engineering practice, Aberdeen Group, in a news report.

“By optimising their green product development programmes across the entire development lifecycle, manufacturers can reduce costs, meet product launch dates and drive new business."

He adds there. The Aberdeen reports were based on the findings of benchmark research entitled 'Greening Today's Products: Sustainable Design Meets Engineering Innovation', which identifies best practices for green product development.

The Group examined how more than 360 enterprises developed green product development programmes that helped maintain regulatory compliance and achieved competitive differentiation.

For Machinery (industrial equipment manufacturing), the top green product development strategy came out as - developing and branding energy-efficient technology wherein 54 per cent of machinery manufacturers compared to 38 per cent of the industry average.