Currently, it has Delhi-based Acro Engineering and Chennai-based TopNotch Infotronix as distributors for the country.
He also informed that within the first few months of the launch of Cooler Master products in India, it has become the most preferred brand in cooling solutions arena. He also claimed that Cooler Master has tied up with around 200 partners within a short span of time.
“We have achieved a growth of about 150 percent in the last two quarters and as the quality consciousness among partner increases, we would grow more,” Chen claimed.
“We will be launching Silentpro power supplies in the 500-700Wt range that provides high efficiency remaining silent and a model called UCP in the 700-1100Wt range shortly targeting the gaming segment,” he informed.
“There are a lot of safety norms that should be followed during the manufacturing of SMPS and it remains an ignored fact in the Indian industry. That is the reason 80 percent of the motherboards in India become dead very soon. Cooler Master is the only company that has power supplies with industry certifications and that remains our USP,” Chen claimed.
“We don’t believe in mass training programs but our executives will directly go to partners and conduct personal educational programs for which work is already on. Primarily, we want our partners to be aware of our products as these are premium ones,” Chen informed.