Convergence technology to facilitate DTH VAS

By : |June 30, 2011 0

NEW DELHI, INDIA: NDS, a providers of pay-TV services and technologies, bets big on digital video recorder (DVR) and believes that the ‘four-in-one’ convergence technology — broadcast, telco, PC and mobile — is facilitating value added services (VAS) in direct-to-home (DTH) market.

In an interaction with CIOL, Jayant Changrani, country head and general manager, NDS India, noted that with the rising popularity of DVRs and high definition (HD) technology, DTH market has opened up for value-added services such as video on demand (VoD), pay per view (PPV) and other Internet-enabled services.

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"DVR allows TV viewers to record shows. Recently, DTH players such as Tata Sky and Bharti Airtel have made it possible to record TV programmes through mobile handsets and Internet also," he said.
Changrani also noted that iPad DVR application enables viewers to use iPad to view EPG and remotely record programs to DVR, with the ability to watch content from DVR on the device and also make recommendations to friends while on the move.
"An application like this is apt for the next generation of viewers who can use their iPads to stay in control of home entertainment," he said. The company banks on the global iPad market which was expected to grow from 2 million users in May 2010 to 25 million by the end of June 2011.
Hathway and DEN are said to be the fastest growing MSOs in the country and the company is committed to support their digitalization and expansion plans in the wake of the government’s proposed aggressive digitalization by December 2014.
The company works with DTH players such as Tata Sky and Bharti Airtel etc. and also with multi system operators (MSOs) such as Hathway Cable & Datacom Ltd.

With extensive R&D, the three prominent technologies on the NDS roadmap are HD DVR, PDL on key and DVR Lite.

The company has more than 40 per cent market share. It helps pay-TV operators to deliver digital content to TVs, set-top boxes (STBs), digital video recorders (DVRs), PCs, portable media players (PMPs), removable media and other mobile devices.

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