Connectiva launches mobile analytics

BANGALORE, INDIA: Connectiva Systems Inc., a provider of revenue optimization solutions for the telecommunications and media industry, on Thursday announced the launch of Connectiva Mobile Analytics.

The mobile analytics application suite allows telecom operators to understand data, content and application consumption across all mobile portals and channels, said a press release.

The application contains a Premium Content Analyzer which allows operators to comprehensively map subscriber activity on-deck and derive insight from customer behavior and it provides prepackaged reports, dashboards and work-flows to help marketing analysts and executives understand subscriber consumption of data services.

This platform also features a Mobile Web Analyzer which enables operators to track subscriber activity and preferences on the mobile internet based on an opt-in model. Collects browsing data and provides detailed analysis of behavior, consumption shifts, interests and patterns across channels.

The Mobile Application Analyzer contained in the application provides monitoring and tracking of application downloads, online usage and other activity related to application stores. Customer activities and behavior are dynamically segmented to allow providers to construct a smart-phone fingerprint of each subscriber.

“Connectiva Mobile Analytics is a unique offering that helps operators address growing needs to understand subscriber activity related to data services,” said Anandan Jayaraman, chief product and marketing officer of Connectiva Systems.

“With smart phone proliferation and the explosion of data on mobile networks, enhanced customer and network intelligence has the potential to shape the future of both telecommunications and advertising industries,” he added.