Comviva Signs MoU with Starfish Mobile

NEW DELHI, INDIA: Comviva, a mobile solutions provider, on Monday announced it has signed an MoU with Starfish Mobile International Inc., a content aggregator and mobile marketing agency in Africa.

This tie-up will further strengthen Comviva’s RBT (Ring Back Tone) content portfolio in the region, said a press release.

Comviva said its RBT content portfolio enables operators to provide a wide range of personalized mobile music applications, allowing subscribers to reflect their personality and emotions using RBT applications.

With this partnership, both Comviva and Starfish Mobile bring their expertise and resources to the table with the content strategy that allows mobile operators to drive the quantity of users on their networks and to achieve sustainable usage of their services, the release said.

“The combination of partnering with Starfish Mobile together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of ring back tone services in Africa,” said Manoranjan Mohapatra, CEO, Comviva.

Comviva claimed that it has continuously enhanced its RBT offering to maintain subscriber stickiness, introducing ‘Star 2 Copy’ to simplify usage, '“A” Party Caller Tunes' to provide callers with a choice of tune and AdsRBT to promote subscriber-relevant brands and enable subsidized service usage.

Commenting on the partnership, Per Ostberg, chairman, Starfish, said, “Our partnership with Comviva will further add value to operators’ RBT services and extending their appeal to a broader subscriber base as well as expanding our reach in Africa and thus increasing our local and international content partners’ exposure to a variety of markets.”