Comverse launches Quad Play suite

NEW DELHI: Comverse, a subsidiary of Comverse Technology, Inc. today announced the launch of its Quad Play Suite, a pre-integrated package combining IPTV middleware with fixed-mobile voice and video communication applications.

A Comverse statement said that the Quad Play Suite provides a quick and cost-effective way for service providers to enter the quad play market, grow revenues and increase customer loyalty.

The Suite enables alternative fixed-line carriers, ISPs, MVNOs and other service providers to offer subscribers seamless access to personalized communication, entertainment and information services from a variety of devices, including fixed and mobile phones, TVs, and PCs.

The comprehensive pre-integrated solution supports: Live TV, Video on Demand, NPVR, fixed/mobile telephony and video communication, instant messaging, presence, interactive video services, media center connectivity, digital rights management, integrated billing and rating, and more.

The flexible offering enables service providers to create innovative personalized service bundles that match their subscribers’ lifestyles, the statement said.

Based on Comverse’s proven Netcentrex MyCall voice and video over IP technology, the Suite uses IP Multimedia Subsystem (IMS) architecture to enable seamless service convergence across wireless, wireline and cable networks.

“While the potential of Triple and Quad Play to generate long-term profitability has been widely recognized, adoption has been limited by the high initial investment and complex integration of different components. The pre-integrated Quad Play Suite is designed to lower the entry barrier to the quad play market, making it easy and cost-effective for service providers to start offering quad play services today,” stated Olivier Hersent, CTO of Netcentrex Converged IP Communications, Comverse.

“Our Quad Play solution enables service providers to increase revenues and customer loyalty by providing innovative bundles of personalized lifestyle services that can capture a greater share of the subscriber’s communication and entertainment wallet.”

“Quad Play creates a stronger business case than Triple Play,” said Tom Valovic, program director, IDC. “Consumers want personalized entertainment and communication services over any fixed or mobile network. Success for service providers therefore lies in the ability to offer bundles of IPTV, voice, video and mobility in packages designed for users personal interests and usage patterns.”

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