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Computing landscape: Intel all set to bring more cheer

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CIOL Bureau
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NEW DELHI, INDIA: Chipset major, Intel said that its continued innovation has led to the transform into a computing solution company. Banking high on software capabilities with MacAfee acquisition, Intel is all set to bring more cheer to computing landscape with Ivy Bridge in 2012.

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The company is already geared to refresh its SandyBridge portfolio with Ivy Bridge, early next year, and several OEMs as usual bowed to the Silicon innovator. The company also believes that the social media and search will however prosper market in the coming year.

ALSO READ: Smartphones powered by Atom processors soon 

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Tara Kalavade, director- sales (North & East) at Intel said that there would be 15 billion connected devices in 2015 and 35 trillion gigabit of data would be generated in 2020. “With whole spectrum of devices coming, the consumers are expecting faster connectivity and better security, today,” she said.

Kalavade however feels that the challenge is how to provide business connectivity solutions, and she said that the challenge for enterprise is to accommodate growing data and devices.

With MacAfee, Intel bets high on the hardware integration with software to address the security concerns. “We started as a hardware company, but today we have touched a new milestone of being a computing solutions company,” she added.

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The Silicon innovator believes that user experience is of paramount importance and ultrabook is a testimony to it.  Several OEMs are geared to launch ultrabooks in 2012, the company informed.

“The ultabook would be the next style statement with innovation from the OEM partners,” Kalavade said. With leading edge process technology coupled with 22nm tri-gate transistors, the new ultrabook will reduce switching time and have longer battery life.

The company is banking high on its Ivy Bridge innovation and said that it will facilitate the forthcoming devices with ultrathin, ultraresponsive and ultrasecure architecture. Intel has however already unveiled ultrabook with few OEMs early this year.

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Sandeep Aurora, director- marketing, Intel South Asia said that a slew of mobility devices are expected to enter into the market with increased need for security during 2012. “We will continue to drive technology leadership with connectivity relevance and enable new form factors,” he said.

The chipset giant however believes that by 2013, laptops will be replaced with ultrabooks. On pricing Aurora said that as the vendors start rolling out ultrabooks, price might start coming down from March, 2012 onwards, depending upon the manufacturers. 

The chipset giant is also working with telecos to offer bundled devices to first-time buyers. “With a focus on new users, the idea is to empower people with connected PCs,” informed Aurora. 

Intel has already earmarked $300 million fund for ultrabook for developers, ecosystem players and innovations around it. On 15 November, the company celebrated the 40th anniversary of the 4004 -- world's first microprocessor.

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