Compaq announces new pricing strategy

BANGALORE, August 25: Compaq Computer India Pvt. Ltd.

has announced the multimedia Compaq Presario 4010 at a price point of Rs

29,995 exclusive of the monitor. Buyers can choose between a 15"

colour monitor priced at Rs 9,995 or a 17" colour monitor for Rs

15,995, according to a company release.

The 400 MHz Intel Celeron processor-based Presario 4010

offers multimedia features such as 32X CD-ROM, Aureal A3D Surround Sound

(True theater quality sound) and a 4.3 GB hard-disk which is essential for

a home PC. The PC comes with free software worth Rs 15,000 and 10 hours of

free Internet time. In addition, the Easy Access Internet Keyboard enables

one touch access to the net, enabling browsing, web search and e-mail. For

price-conscious consumers, the Compaq Presario 4010 allows them the option

of purchasing a feature-rich PC in a phased manner.

Compaq gives consumers a choice of peripherals to go

with the Compaq Presario 4010 multimedia PC. Consumers can buy the PC with

a modem for Rs 32,995. A colour printer for a price of Rs. 3,400 and a

scanner for Rs 3,500 complete the package for those who require these

add-ons.

"Compaq Presario has always been a leader when it

comes to aggressively pricing our products to give consumers the

advantage. The Compaq Presario 4010 at Rs 29,995 offers prospective PC

buyers a complete home PC, with Internet and multimedia functionality at

never-before prices," commented Compaq Computer (India) Pvt. Ltd.

Director Consumer Division Ravi Swaminathan. The new Compaq Presario 4010

is available immediately through Compaq's nation-wide network of 67

stores. Compaq will provide support and services through on call service

centres in Delhi, Mumbai, Chennai, Calcutta, Bangalore, Pune, Cochin and

Ahmedabad. Customers will also be able to avail of the Compaq call centre

facility in Delhi, Mumbai, Bangalore and Calcutta.