Over the past few years, India’s rank in the World Bank’s Ease of Doing Business list has been improving significantly. Indicating a smoother process for starting and running a new business. This time is definitely a boon for many micro, small and medium business. Whether someone has been into the service industry for long or is fresh out of college, it is indeed the right time to bring those plan-b ideas alive and do something for yourself.
More so, because today, reaching your target audience has become a matter of choosing the right business partner. With the emergence of hyperlocal brand promotion platforms, reaching the right set of audience in short duration has become feasible. Thanks to the democratization of advanced technology such as AI, Big Data and more, “hyperlocal marketing” is no more a buzz word; and with the right approach, a business can yield significant ROI. Here is the list of some hyperlocal digital discovery & marketing platforms with a focused approach.
The platform is India’s leading local search engine that provides local search related services to users across India. As a user, you can use Justdial’s services on multiple platforms such as website, mobile website, Apps (Android, iOS, Windows), over the telephone and SMS. The platform has the most extensive list of vendors and local service providers across industries such as food, grocery, bakery, doctors, travel agents, loan, automobile, jewellery, real estate and more. The company claims to assist common people with on-tap service for day-to-day activities and exclusive events or plans. The company boasts of its robust customer support service.
The platform provides a cutting-edge SaaS solution to drive hyperlocal digital marketing strategies for enterprise clients with multiple LocationsZ, SMEs and single store owners. Founded by Anchal Dhawan, an erstwhile sales and marketing veteran with decades of experience in Sales & Digital Marketing. The platform is a SaaS-based AI-driven machine learning platform, with expertise on Google My Business listings, Facebook Pages and publishing data through one single source to search engine, social media and directories and Location-based SEO via Micro websites and Review management at the location level.
Understanding the current industry gap, the company is steadfast in providing hyperlocal digital marketing at the location level for multilocation businesses via an automated platform. The company claims to be the lowest-cost customer acquisition platform that offers a 100% growth in 90 days via online discovery of store to consumers searching at a location level “near me” or “in” by providing them seamless online to offline and online to online experience.
The tool is a fully automated, easy-to-use and functionally integrated SaaS platform to list, manage and enrich the location data across Search engines , social media and directories via accurate listings, SEO-optimized store pages & store locator, review management to rank high on SERP’s for search queries such as, Brand + location, Category + location, Product + location, Services + location
Cofounded by Anshoo Sharma and Brij Bhushan, Magicpin provides some of the best offline marketing solutions for local businesses such as restaurants, salons, fashion boutiques, spas, grocery shops and more. The platform leverages location intelligence to offer discovery, recommendations, and rewards for local experiences. Also, users can share their experience with the stores or service availed via Magicpin which other users can read to explore new stores around them.
The platform banks on consumer engagement and consumer reviews on their platform. Recently, Magicpin had also partnered with Mcdonald’s, The Beer Café, Decathlon, Chaayos, Smaaash and other merchants to promote their products and service among their users. The platform also offers high-end AR advertisements for brands to engage with their target audience in a unique manner.