NEW DELHI: A new class of customized, targeted communications services will
emerge over the next decade, changing the way business gets done and how
individuals use voice and data services, CommWorks, a 3Com Company, president
Irfan Ali said.
"The days of offering only a handful of broad, 'every man' services to an
entire network of users is changing," Ali said in remarks scheduled for
delivery today at Supercomm, a premier annual communications and information
technology exhibition and conference. "Baseline services like call waiting
and caller ID will soon be augmented by a new class of customized 'microservices.'
This represents a fundamental change in the evolution of telecommunications, and
promises to dramatically change the way people communicate."
Microservices will target specific categories of business and residential user
groups: vertical markets, Fortune 500 companies, mobile professionals, and other
communities of common interest. "Microservices will bring the concept of
the extranet to voice and data by enabling the creation of enhanced
communications and connectivity options customized to meet individual
needs," Ali said. "Innovative telecommunications service providers
will seize this opportunity to break free from a crowded field of competitors to
build strong brand awareness and heighten customer loyalty by offering unique
and compelling new services."
Business customers are the likely first targets for microservices, according to
Ali, because they are always looking for tools that help them improve
efficiency, productivity and profitability.
Examples of microservices that address the communications needs of business
include phone service integrated with access to corporate databases, virtual
calling circles of parties within and outside a company (partners, vendors,
supply chain) set up on a permanent, temporary or one-time basis,
"on-the-fly" conference calling, presence-based call treatments,
dubbed by some in the industry as "polite calling" and personal
communications management.
"Communications networks built on the Internet Protocol (IP) will give
service providers the ability to introduce new services quickly and
economically, something that is not possible in traditional circuit-switched
telephone networks," Ali said. "Service providers can leave behind the
survival strategies of the last two years, and return to focusing on creative
growth and service creation that meet the diverse needs of customers in this new
world of real-time voice and data communication. The variety and types of
microservices that could be introduced are limited only by the imaginations of
providers and their customers."
CommWorks facilitates the development and deployment of microservices through
its comprehensive CommWorks Architecture. This three-tier, packet-based
architecture allows service providers to customize solutions independently at
each tier to address individual customer needs as they move from
circuit-switched networks to more efficient, feature-rich packet-based IP
networks, and deliver new differentiated services quickly and easily.
CommWorks outlines microservices strategy
New Update