Collaboration apps add value to business

BANGALORE, INDIA: The rumor mongers who kept corporate on their toes in the recent past are all cooling their heels right now. This is because in many companies, increasing revenues while decreasing costs is a significant business challenge, particularly with employees and customers located around the globe, so in this scenario, restructuring business to ensure steady growth is the age old sage advice. Every corporate is armoring its business to weather any storm, thereby increasing revenue and decreasing expenses.

With mounting cost of communication, business houses scattered across geographies are looking for cost-effective technologies to enable real-time collaboration with their interspersed groups. It has been proven that online meetings are both productive and cost-effective, said a press release.

Any collaborative activity such as delivering presentations, sharing applications, meeting with customers or demonstrating software can be done as competitively on the web as it is done one-on-one. More importantly, web meetings save the cost and time of travel while increasing the speed of business. They can show demonstrable results in every department from sales to IT to human resources and everywhere in between

Web Meetings: Re-engineering business processes

Companies have been using web meetings for years. Coming into existence in late 1990s, the technology bridged the communication gap between people while ensuring the one-on-one effect. To initiate a web meeting, two or more users set up meetings from their computers and instantly exchange information and files, demonstrate applications, or remotely control other desktops.

“Undoubtedly, telephone and e-mail are effective communication tools, but web meetings offer an even more provocative value proposition,” said Kiran Datar, Managing Director of Cisco WebEx.

He further added that web meetings reduce company's non-productive expenses, accelerate work cycles, and help get maximum value from the investments made on workers. They are also transforming the way businesses operate by enhancing revenue growth and dramatically reducing operational costs.

Productivity enhancing features

Going by its popularity, companies have adopted web meeting application in selling, training and marketing with varying degrees of success. To address the growing needs of enterprises, technology has been evolved to extend web meeting capabilities beyond a one-size-fits-all solution. The applications serve specific needs of every operational area. They now deliver a new level of productivity-enhancing features that help companies streamline communications and add significant value in sales, marketing, R&D and human resources.

By delivering features such as common user management and common interfaces for reduced learning curves, these new applications are fitting seamlessly into an organization's existing workflow and operational procedures, and are integrating easily with the existing enterprise applications such as CRM, ERP, SFA, LMS, and communication portals.



Collaboration is not just some over-hyped buzzword, but has become an essential part of business life. Many collaboration tools offer the ability to get started immediately, with no training, no set-up costs, and very low ongoing overheads.

Nearly every organization is looking for innovative business tools that can help them collaborate with employees and customers in real-time while increasing revenues and decreasing expenses. Now, more than ever, companies are integrating web meeting applications into key areas such as sales, marketing, and customers.

With highly effective communication and interaction, it is easy for businesses to get started and even easier to scale throughout their various operations, with minimal impact on IT or internal operations. The web meeting helps businesses keep global workers connected and moving forward towards common goals. It helps companies make more money by spending less. Now that’s the dawning of a new business era all by itself, added the release.