Cognizant to acquire digital marketing & customer experience agency Mirabeau BV

By : |November 30, 2016 0

Cognizant is buying Dutch digital marketing and customer experience agency Mirabeau BV, to expand its digital business capabilities in the Netherlands and Europe. The terms of the transaction were not disclosed.

Based in Amsterdam, Mirabeau works with leading brands such as KLM, ING, Air France, Maxeda, MoneYou, LeasePlan.com, and Transavia. Leveraging its comprehensive design, branding and technology expertise, Mirabeau helps clients develop and implement their digital marketing strategies and build engaging omnichannel customer experiences.

The 15-year old digital firm has 260 specialists who will join Cognizant after the close.

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“The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation,” said Adjan Kodde, CEO at Mirabeau in a statement. “By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalized experiences across multiple devices. Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally,” he added.

This is Cognizant’s second acquisition in as many months in Northern Europe. In October, the company said it would buy Norwegian IT and BPO services provider Frontica Business Solutions for about $128 million.

“Mirabeau further strengthens our ability to work with clients to identify insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences,” said Santosh Thomas, President ­ Global Growth Markets at Cognizant.

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