Advertisment

Cognizant partners with Coors in e-biz development

author-image
CIOL Bureau
Updated On
New Update

CHENNAI: The US-based software services firm Cognizant Technology Solutions

Corp said on Monday that it has been picked by US brewer Adolph Coors' Coors

Brewing Co as its e-business development partner.

Advertisment

"Cognizant will work with Coors on strategic e-business initiatives

which will help Coors collaborate in real-time with its distributor

community," the firm said in a statement in Chennai. Cognizant, which

specializes in e-business and application management, does most of its software

development at nine offshore centres in India, five of which are in Chennai.

Cognizant's chief financial officer, Gordon Coburn told reporters at a

conference call from Teaneck, New Jersey, the Coors project would earn the firm

a revenue of about $2 million a year.

The firm said it had already developed and delivered an e-business platform

CoorsNet, which was improving the No 3 US brewer's distribution, sales and

marketing network and also supporting key functions like order management and

merchandising.

"We have transformed the way beer distributors work with Coors by

helping Coors dramatically improve the effectiveness of their sales and

marketing programs," the statement quoted Cognizant chairman and chief

executive Kumar Mahadeva as saying.

(C) Reuters Limited 2001.

tech-news