Cloud-based TV services for pay-TV operators

DUBLIN, IRELAND: Research and Markets has announced the addition of the "Cloud-Based TV Services for Pay-TV Operators" report to its offering.

In recent years, the term cloud or cloud computing has become more popular. The cloud is simply another term for hardware and software services that are delivered as a managed service over a network, usually the public Internet.

Cloud-based TV services are services that are typically outside a TV operator's plant. Instead of procuring, buying, installing, maintaining and servicing hardware equipment, for example, and licensing and acquiring software, TV operators can instead subscribe to a service.

The kinds of TV related applications and services that can be offered via the cloud are increasing every day. Vendors claim that pretty much the entire TV delivery value chain can be offered via the cloud. Technically, this is already happening because current OTT offerings like Netflix, Hulu, Amazon and iTunes are all really cloud-based and consumers use their own devices, instead of using set-top boxes.