Cloud is Helping Organizations Grow Faster

CMR Analyst
New Update
cloud computing

Cloud computing is helping create opportunities for organizations to grow their business, by enabling cost savings, higher productivity and greater operational flexibility. Microsoft’s cloud services, such as Office 365 and cloud platform Azure, are helping lower operational cost and enhance collaboration among employees, which lead to higher productivity and enable easier connect with existing and new customers. This in turn helps drive growth in business operations.


A recent survey by Microsoft found that by using cloud services, SMEs would have 2.6x improvement in employee productivity and 3.1x reduction in operating expenses. Microsoft and its partner Crayon recently organized a knowledge sharing session on cloud-based products and services for SMEs and ISVs (independent software vendors) in Rajkot. The city is home to one of the most vibrant SME clusters in India, and the session was organized in association with Rajkot Information Technology Association.

Microsoft offers many benefits to SMEs for moving to their cloud, some of which are:

Lower Operations Cost


Being pay-as-per-use services, Microsoft’s cloud services help SMEs do away with the need to invest in setting up and maintaining an IT infrastructure. This helps SMEs free-up their much-needed capital, which can be used in other areas of operations. Furthermore, the services can be easily scaled-up or scaled-down as per operational requirements.

Higher productivity

Microsoft’s cloud services enable faster communication and collaboration among employees through simple tools like Microsoft Teams, a digital workspace, among other products in Office365. The cloud services also enable organizations to connect with existing and potential customers across India and the world, leading to higher productivity.


Work anytime, anywhere

Microsoft cloud services provide employees access to business information from any location, at anytime, on any device. This allows work to be done on-the-go and at any time, which enhances business response times and gives employees the flexibility to operate from any place.

 Security of data


Microsoft cloud services have in-built security features, with multiple layers of authentication for users. This preempts cyberattacks and helps keep the organization’s data safe from threats like hacks and ransomware.

Rajiv Sodhi, GM, Partner Ecosystem, Microsoft said, “In today’s fast-changing marketplace, open and secure collaboration among employees and agility in business response are fundamental to driving business growth. Microsoft cloud services are changing the way digital technologies are used by businesses in their day-to-day operations, and our vast partner ecosystem is delivering tailor-made digital services that suit an organization’s current and future needs.”

Further to this, Laxmikant Ambulkar, Regional Head - West & Product Head, Crayon, added, “We at Crayon help our partners and their customers to move from complexity to simplicity during their cloud Journey.

Cloud is democratizing access to technology. It is enabling organizations irrespective of size, geographical location or sector to access the same technology and compute power. Microsoft cloud technologies are not only advanced, but also affordable and easy to deploy and use. With ready availability of connectivity infrastructure across India, this is an opportune time for organizations to leverage cloud technologies to drive their growth.

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