Citi unveils new mobile app with Citi Mobile Snapshot beta

NEW YORK, USA: Citi has launched its redesigned Citi Mobile app for iPhone and Android devices to provide U.S. banking and credit card customers with new and enhanced mobile account management capabilities.

New features, a cleaner, sleeker design, intuitive navigation and alerts on-the-go have been added to make it faster and simpler for customers to check balances, transfer money and make deposits and payments. Over time, the new application will go live to Citi customers around the world.

The U.S. launch includes a limited beta test of Citi Mobile Snapshot, a new opt-in feature that enables customers to check deposit and credit card balances and recent transactions without having to log into their accounts.

Citi is the first major U.S. bank to offer the feature, which is expected to be rolled out to all U.S. customers later this year. Citi was also the first major U.S. bank to launch a mobile application in 2007.

"At Citi we want our customers to have remarkable experiences in every way they interact with us and manage their accounts," said Melissa Stevens, MD, Citi Internet & Mobile.

"Citi Mobile is a vital and growing channel for our customers, so we have reimagined what mobile banking looks like and produced a new app that is designed specifically for how people bank on their phones."

New Citi Mobile features include:

Citi Mobile Snapshot: Citibank and credit card customers who choose to enroll in Citi Mobile Snapshot will have quick access to their basic account information merely by opening the Citi Mobile app. The new feature will help enrolled banking and credit card customers monitor their accounts on-the-go by displaying balances and the 15 most recent transactions without requiring them to log in every time.

Advanced Mobile-Specific Design: Moving away from a sequential navigation, the new app features a fluid single-screen layout that makes navigation by the touch of a finger easier, faster and more intuitive.

Streamlined Payment and Transfer Options: Customers can utilize simplified menus for payments and transfers, with faster access to popular banking functions.

Automatic Notifications: New push notifications will help customers stay on top of their finances. Citi Mobile customers can now receive account-specific notifications on the status and activity of their deposit and credit card accounts.

Expanded Transaction Search Capability: Customers will find it easier to sort and search through their transaction history and edit or cancel scheduled payments.

The Citi Mobile app is available free to download.