Cisco, Tata Comm to promote digital lifestyle

NEW DELHI: Cisco and Tata Communications today announce that the companies have teamed to promote the Digital Lifestyle for consumers at home and on the go.

The two companies have collaborated to showcase the fusion between Cisco products and the Broadband services offered by Tata Communications, a leading global provider of a new world of communications, said a press release.

Cisco and Tata have decided that as a first step they would work together on a series of joint promotions to show the benefits of going wireless to consumers in the Gurgaon district, in the NCR region.

A specially-built mobile van, equipped with Linksys by Cisco home networking solutions and enabled by Tata Communications’ wireless broadband services, would travel to residential areas in the Gurgaon locale, and highlight the ease and freedom offered by going wireless and the benefits of a connected lifestyle.

Between July 13 and August 9, 2009, the experiential van plans to travel through Gurgaon residential regions to demonstrate Cisco’s next generation wireless home networking solutions including entertainment routers, wireless adaptor, Internet home monitoring camera and network attached storage.

These technologies, which use the network as the platform, would highlight experiential demonstrations of wireless home solutions such as Internet sharing, wireless printing, home monitoring and video streaming.

Suresh Balasubramanian, national sales director, India, Cisco Consumer Business said, “Cisco and Tata Communications have a shared vision of the wireless home and connected lifestyle. Cisco enables the connected life by delivering communication and entertainment experiences that are more visual, more social and more personal.”

He added that in this regard, working with Tata Communications helps them to extend the possibilities of a connected life through wireless solutions. This initiative is their way of demonstrating to consumers here how they can harness the full potential of connected life experiences through our wireless offerings.

Mehul Kapadia, head marketing, Tata Indicom Broadband said, “We are pleased to launch this initiative with Cisco. Cisco’s easy-to-use home networking products paired with our broadband services make a compelling proposition for consumers to make the transition from wired to wireless home environments. And this experience becomes richer on Tata Indicom broadband, India’s premium Internet service provider.”