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Cisco sharpens focus on India

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CIOL Bureau
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BANGALORE: Cisco has spelt out its plans to tap high potential verticals in India such as IT Services and BPO, telecom, enterprises, SMBs, government and defence. In accordance with this focus, the company has appointed a management team consisting of Sudhir Narang to look after service provider and government and defence; B Ashok for IT services, Jangoo Dalal -Enterprise business, Shirish Joshi - Channels and Ranajoy Punja - Marketing.






Addressing the media, Rangnath Salgame, Cisco's president (India and SAARC) said, " The domestic Indian manufacturing and services industry has been maturing over the recent years, thanks to de-regulation and privatization. A lot of companies are investing in IT Infrastructure. We are confident that with our new growth strategy, we will be able to deliver vertical specific solutions to enable our customer's needs."





The plan also involves bringing the entire portfolio of Cisco's products into India. Some of the products that would be introduced include IP telephony- videophones, wireless IP phones, high-end access points, Wireless 802.11a, b and g products, network security, and storage products.


The company is also starting a leasing arm called Cisco Capital, which would lease any equipment or services to the customer. To further expand business infrastructure services, Cisco has also launched a logistics and rapid fulfillment depots for post-sales support and a customer services program.






To achieve better reach of the Cisco's products, the company would be banking on its nine system integration partners and 1400 strong reseller network.





Company officials however, declined to comment on the investment that goes into the strategy, but said that around $200 million had been allocated for India three years ago.





Speaking to CyberMedia News, Ranajoy Punja, the company's VP of marketing said, " We see big business potential since some of the verticals are showing maturity and good growth. Moreover, the APAC region (especially India and China) is the fastest growing market for us, contributing to 12 percent of our Rs 22 billion revenues last year."






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