Cisco drives 'NOW' to tap Indian SMB mkt

MUMBAI: Cisco Systems has

unveiled 'Network On Wheels' (NOW), a mobile showcase of customized Cisco

networking Solutions aimed at the Indian SMBs.






According to a
Cisco
release, NOW, the first major marketing program of its kind by a

networking vendor in the country will see Cisco

augment an eight month long, 50 city road show that will take its latest

networking solutions to the SMB customers.






Speaking at the launch, Ranajoy Punja, vice president, Marketing, Cisco Systems
India and SAARC said, "While technology is being viewed as a driver for

increasing efficiencies and global competitiveness, its role as a strategic

business tool is still under valued. The Cisco NOW program aims to address this

awareness gap by showcasing a complete range of customized Cisco networking

solutions for SMBs across technologies such as routing, switching, security,

wireless, voice and video. It is amongst the largest marketing initiatives in

India by Cisco and is a key pillar of its SMB strategy."






Under the program, Cisco has created a customized van with a live network
environment on board. The NOW van will visit strategic industrial locations

across key tier I, II and III cities and host live demonstrations for more than

100 customers per city in the country.






The van will demonstrate exciting interactive technology solutions designed to
enhance SMBs competitive advantage, maximize productivity and ROI, enhance

customer care and loyalty, increase user satisfaction and reduce operation

costs.






Some cities that the NOW van will cover include Chandigarh, Lucknow, Jaipur,
Coimbatore, Hubli, Guwhati, Raipur, Rajkot and Surat among others.