Cisco delivers new media processing platform

BANGALORE, INDIA: Leading computer networking solution provider Cisco today announced a media processing platform that simplifies live and on-demand media sharing across PCs, mobile devices and other digital screens, by seamlessly formatting video and rich media for viewing on any device.

The create-once-and-share-anywhere Cisco Media Processing platform provides media conversion, real-time postproduction, editing, formatting, and network distribution capabilities in a single networked solution to help businesses develop targeted visual communications that drive intimacy with employees and customers, said a press release.

The first product being introduced within the Cisco Media Processing portfolio is the Cisco Media Experience Engine (MXE) 3000, which delivers the ability to transform a single source of content so that it is playable on any device.

It also delivers real-time postproduction and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customized broadcast quality video experiences.

“The proliferation of video as a communications and collaboration medium continues to drive new business models for our customers,” said Marthin De Beer, senior vice president of Cisco’s Emerging Technologies group.

“As businesses look for ways to do more with less, video has emerged as the technology that can make a significant impact in the way we interact and manage.”