China's broadcasting mobile TV output

BEIJING, CHINA: CCID Consulting recently released an article where it said that the compound growth rate of the output in China's broadcasting mobile TV will reach 225.5 percent during the period of 2008- 2012.

With the drive of export and domestic demands, China's mobile phone output continues to grow in 2007, reaches 554 million sets, with a growth rate of 25.4 percent. The volume of export is 322 million sets, which accounts for 58.2 percent.

Currently, China's global mobile phone manufacturing base is quite steady. Nokia, Motorola, Samsung and Sony Ericsson have transferred their capacities to China; because of this factor, the export volume of China's mobile phone increases 26.2 percent. Meanwhile, China's domestic mobile phone enterprises' capacity increases are evident, especially ZTE, Huawei and K-Touch.

The size of China's mobile phone chip market reaches 84.41 billion Yuan in 2007, up 23.9 percent over 2006.

Mobile phone output is still the major factor affecting the chip market. Upgrade of phones, new functions, new applications and single chip products' promotion are also chip market's major influence factors.

As for mobile phone market's application structure, baseband processor module has the largest share, which accounts for 26.5 percent.

With multimedia functions becoming more sophisticated, multimedia applied chip's share is 21.6 percent; although mobile phones' storage increases, affected by storage
prices' drop and MCP applications' increase, storage's share reflects a downslide trend, which has decreased from 24.2 percent in 2006 to 19.4 percent in 2007.
 

In recent years, single chip solutions' application grows rapidly; affected by this, the shares of power management chip and RF module decrease.

Besides, affected by the increase of smart phones, GPS mobile phones, Bluetooth/WiFi function mobile phones and application processors, market share of wireless connection chip and other chips increases and is likely to keep increasing in future years.

Mobile phones' baseband chip is the core of mobile phones' hardware, the integration of its components will directly affect the change of mobile phone platform's structure. Mobile phone baseband chip market can be divided into seven types, with DBB+ABB enjoying a larger market share.

Chief users include Qualcomm, NXP, Agere, Broadcom, Freescale, Infineon and MTK; the next is DBB/ABB+PM, adopted by TI and ST; with the increase of low cost mobile phones, ABB+ABB+RF+PMU market grows rapidly, whose market share is 10.4 percent.

As for market development in recent years, with integration in baseband chips, the shares of single chip solution DBB+ABB+RF+PMU and integrated application processor DBB+APP solution increase. Excluding baseband chip, mobile phones' multimedia processor chip, wireless connection chip and storage chip trend to integrate.

Excluding smart phones, the more sophisticated requirements for mobile phones lead to higher capacity requirements for chips. In order to follow this trend, mobile phone chip has two development trends: mobile phone baseband chip improves integration, which not only supports some kinds of communications standards, but also provides multimedia functions and is applied in the interface of multimedia display, image sensor and audio devices, such as MTK's 6226 solution. The other is coprocessor's integration development, which is applied in MP3 and image processing, and it will have more multimedia functions; meanwhile, mobile phones' basic communications module's single chip solution will accelerate the evolution.

At present, feature phone and quasi-smart phone have the rapidest development. So-called quasi-smart phone not only has audio and video functions, but also has the functions of processing Office documents, reading PDF documents and playing games. Different from smart phone, it doesn't have open OS.

Compared with smart phones, its price advantage is evident, and it has mobile phone manufacturers' support. Moible phone enterprises, especially domestic mobile phone enterprises not only reduce development cycle, but also reduce cost, which is the main force of shipment. Therefore, application processor in China's mobile phone chip market will face the threats from high performance baseband chips and high  performance coprocessors in the future.

Domestic chip makers need to be strengthened
As for brand structure, mobile phone platform chip manufacturers have high positions such as TI, Qualcomm, Infineon, NXP and MTK. Besides, storage manufacturers such as Samsung, Intel and Spansion, and manufacturers with abundant product lines such as ST and RFMD also have important positions in the market.

As for development ability, 3G chip manufacturers and application processor manufacturers have strong development abilities. Next few years are the rapid development period of 3G market. Because of its advantage in 3G field, Qualcomm becomes the enterprise with best development ability in domestic mobile phone chip application market.

China's domestic mobile phone chip enterprises' shares are low. As China's mobile phone chip design has had a late start, its products focus on mobile phone multimedia chip, such as MP3 decoder chip, image processor chip and chord chip, and its downstream customers are domestic mobile phone production enterprises, but it is difficult to enter supply systems of international mobile phone manufacturers such as Nokia and Motorola.

However, with the increase of domestic mobile phones' output and the development of multimedia mobile phones and 3G businesses, domestic mobile phone chip manufacturers have great potentials over the next few years.

3G, multimedia application and smart phones are not only impetus of mobile phone chip market, but also the development opportunities for domestic chip manufacturers.

In future years, China's mobile phone chip market will follow China's mobile phone output and enter steady growth. China's mobile phone chip market will break through 100 billion Yuan in 2009, and it is forecasted that the market will reach 146.13 billion Yuan in 2012. 2G/2.5G era mobile phones consider voice as major part, core chip is baseband.

Miltimedia and business application will be more and more applied in 3G era. Therefore, with the enlargement of 3G mobile phones' output, multimedia application chip, storage chip and wireless connection chip market grow rapidly.