China Mobile Hong Kong launches new brands

HONG KONG: China Mobile Hong Kong today announced the launch of a new commercial brand, "and!", as well as a new twin logo. The new branding reflects the company's dynamism aligned with the premier mobile network operator's refreshed corporate image.

With this launch, China Mobile Hong Kong aims to deepen relationships with its customers while continuing to deliver innovative and customized value-added services.

Pioneering "Dual mode, Tri-band" 4G Network: 

· Last year, China Mobile Hong Kong launched the first TD-LTE and LTE FDD converged network in Hong Kong, and this year the company has been been aggressively upgrading the 1800MHz spectrum to 4G LTE network infrastructure to deliver full network coverage. With these significant network upgrades, we are well-positioned to become the city's only carrier to operate a "dual mode, tri-band" 4G network.

· At the same time, China Mobile Hong Kong took the lead to deploy the LTE2600MHZ band for MTR's infrastructure expansion projects. A faster and more reliable 4G LTE network from Hong Kong to Kowloon station is expected to be available by mid-February 2014. In the coming year, the 4G LTE coverage will even be extended to other MTR stations. The significant 4G service improvements in network capacity, speed and coverage enable customers to benefit from faster, more capacity, stable and wider-reaching mobile network services.

· Today, China Mobile Hong Kong launched an innovative data exchange platform "2cm: 2nd exchange market" that enables customers to generate new value from unused data.

· Through the 2cm app, all China Mobile Hong Kong 4G Pro Service Plan customers can trade their own data. For instance, if a customer (buyer) expects that their data usage will exceed their designated monthly data usage limit, they can buy extra data from other 4G Pro Service Plan customers to meet their data needs. Conversely, other 4G Pro Service Plan users (sellers) can also sell data they're not planning to use via the 2cm platform to other 4G Pro subscribers.