Centurion Bank selects SAS BIS suite

MUMBAI: SAS Institute India Pvt. Ltd, announced that Centurion Bank of Punjab, a leading Private sector Bank in the country has selected comprehensive SAS Banking Intelligence Solution Suite (BIS) for maximizing the profitability and strengthen its customer service.

The SAS Banking Intelligence Solution to be deployed at Centurion Bank of Punjab includes solutions for customer segmentation, cross-sell and up-sell, campaign management and customer Retention.

Speaking on the occasion, Vivek Vig, Country Head - Retail Bank, Centurion Bank of Punjab said “We at Centurion Bank of Punjab focus on delivering enriched customer experience and customized banking services. By implementing SAS Banking Intelligence Solutions, CBOP can now gain access to customer insight and analytics thus enabling efficient service to the esteemed patrons. Identification of potentially profitable products across the customer base and strengthen our customer acquisition strategies, would be an added advantage. We are delighted to partner with SAS to offer tailored products and services to meet the demands of our esteemed customers.”

“We are proud to be associated with Centurion Bank of Punjab and help them support their business objectives by providing required relevant business and customer intelligence to accelerate their growth and strengthen customer relationships” said Sudipta K. Sen, CEO and Managing Director, SAS Institute India Pvt. Ltd.

“With our award winning solutions coupled with our 30 years of industry expertise, Centurion Bank of Punjab will get unified view of its customers across multiple products and channels thus increasing its customer intimacy and effectiveness. Additionally it will also help Centurion Bank of Punjab in their customer segmentation, cross sell and upsell marketing initiatives for driving growth, reducing costs and increasing profitability, added Sen."

Benefits of SAS Enterprise Intelligence Platform to Centurion Bank of Punjab (CBOP):
· Single View of Customers: SAS Solution would provide Centurion Bank of Punjab with single view of their customer enabling complete visibility to customers consolidated relationship with Bank.
· Performance Analysis and Reporting: SAS solutions would enable Centurion Bank of Punjab to translate business strategy in to measurable actions by quick monitoring of progress towards the strategic objectives.
· Increase cross-selling on existing customer base: With SAS solutions Centurion Bank of Punjab would be able to categorize it’s customers from the existing customer base & thereby develop strategies and campaigns to suit individual customer requirement. This would enable the bank to identify and execute cross/up selling opportunities, channel preferences based on customers’ profitability, risk potential.
· Maximize ROI on marketing campaigns: With the help of Marketing Automation, the bank would be able to efficiently implement and measure multi-channel, multifunction campaigns for customer acquisition and retention objectives.
· Increase Profitability: The availability of accurate and consolidated customer data and information will enable Centurion Bank of Punjab to further strengthen the cross sell scenario leading to multiple product & services subscription by the customer which in-turn boosts profitability.

© CIOL Bureau