Centralized data for Tata Motors dealers

MUMBAI: Tata Motors has rolled-out a Customer Relationship Management (CRM) system using Oracle’s Siebel CRM applications as a web-based centralized dealer management system (DMS), to 500 dealer outlets in India and abroad.

Siebel CRM applications provide the company with 360-degree view of customers.

“Many of our dealers have started using the customer information to enhance the quality of their customer service,” said K R Sreenivasan, head – CRMDMS, Tata Motors.

“We are using customer feedback to build better product and services offerings. With the deployment and increased usage of Siebel Business Analytic applications, part of the Oracle Business Intelligence Suite, at our dealerships and at Tata Motors, the benefit realization will increase further,”  he added.

The Siebel CRM system helps Tata Motors serve customers more efficiently and effectively by drawing upon real-time, centralized customer and vehicle data. From storing customer and vehicle data in several different systems, the company has moved over to using a single integrated system with Siebel CRM.

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