Carnation Auto hits the SAP road

DELHI:Having opened 20 auto solutions hubs spread across 13 cities in 20 months and with plans to continue expanding across the country, Carnation Auto needed a centralized IT system to consolidate data and provide accurate and real-time views of information across the company and its hubs.

Working with SAP Business Suite software and the first implementation in India of the SAP Dealer Business Management application from the SAP for Automotive solution portfolio, Carnation, as mentioned in a press release, has been able to leverage the multi-resource scheduling capability to manage its resources more efficiently, enhancing business visibility and accelerate future growth.

The company plans to expand and continue to invest in its SAP footprint in order to further its business strategy, enhance customer lifecycle management and achieve business outcomes.

“Carnation has the vision of setting new benchmarks in customer service and product offerings in the automotive service industry,” said Jagdish Khattar, chairman and managing director, Carnation Auto.

“We’re accountable to every single customer, so finding an IT solution that allowed us to share information and connect with them at every level is very important. SAP Dealer Business Management allowed us to leverage our data and technology platforms to seamlessly meet three critical goals: internal management, operational and financial processes and operational efficiency – a key differentiator to suit our competitive business environment.”

Carnation Auto is an initiative by Jagdish Khattar, with a vision of developing India's largest independent multi-brand automobile sales and service network.