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Canon’s new EOS 1200D targets first time users

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Soma Tah
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MUMBAI, INDIA: Canon India Pvt. Ltd. today launches the EOS 1200D in the Indian market. It reaches out to new users such as amateur photographers, hobbyists, and even digital compact camera and smartphone upgraders.

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To promote the EOS 1200D we are launching an exciting pan India campaign - Everyone Can With A Canon, targeting everyday users, specifically families and mothers".

Andrew Koh, senior director, ICP Business Center, Canon India, said "The EOS 1200D is an exciting addition to our DSLR range. With powerful features and user-friendly menus the EOS 1200D is ideal for first time buyers. To further attract potential buyers, the EOS 1200D will be available with an exciting double zoom lens offer, at a killer price".

The EOS 1200D has a lot in common with its sibling, the bestselling EOS 600D.

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By combining Canon's powerful DIGIC 4 imaging processor and an 18-megapixel APS-C CMOS sensor, the EOS 1200D produces stunning photographs with a combination of sharp details and attractive background blur.

It is capable of recognizing the type of scene being shot based on factors such as subject color, brightness, contrast and distance, and will automatically adjust itself to optimal settings.

The DIGIC 4 processor keeps the shutter response lag to a minimum, so you don't miss a shot. While the continuous shooting speed of up to 3 fps ensures that you capture all the action, and do not miss any decisive moment.

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With an ISO range of 6,400, expandable to ISO 12,800 the EOS 1200D is capable of capturing great details in even very low light. At low ISO's it will capture images with great detail, accurate colour and contrast rendition, taking your passion to an all new height.

The EOS 1200D captures Full HD movies at up to 30 fps. Even in low light situations, the EOS 1200D is able to shoot videos at ISO speeds of up to 6400.

The EOS 1200D will be available at all Canon Image Squares and leading retail outlets at a price of INR 30,995 (MRP) for the body only. The MRP of the kit options would be as follows: EOS 1200D + 18-55 IS II lens for INR 34,995 and EOS 1200D + 18-55 IS II and 55-250 IS II for INR 39,995.

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