Canon turns print-on-the-go page

MUMBAI, INDIA: Canon India Pvt Ltd. announced launch of five new top range of all -in-one photo printers to their PIXMA lineup to make it as 27 models, utilizing advanced features and design concepts to emphasize wireless and smart device connectivity.

With the aim to enable home users with new technology and creativity, three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless, adds the announcement.

These new printers are claimed further as: easy to install and use, equipped with superior print and scan features; they are primed to meet the needs of home users. Canon states that they will help consumers to ‘print-on-the-go' by providing the option of wireless and smart device connectivity. The new printer range has introduced gamut of colors including black, brown, grey-white, white and red, keeping in mind the needs of consumers to have a printer which can go with their home décor and also cater to their day-to-day needs with latest technology.

Canon has plans to make maximum noise in the market and grow home & SOHO market for Wi-Fi printing in India. Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd, said, "We are excited with the introduction of the new range of colorful Inkjet all-in-one printers which have been designed keeping in mind the emerging tech-savvy youth in India who prefer using smart devices, social networking, mobility and connectivity on- the- go. We are preparing to make Indian households get more digitally connected as they use WI-Fi and Cloud printing. They can now use multiple devices to fire prints ‘anytime, anywhere'. Indian homes today are getting increasingly comfortable with apps like Picasa, Evernote, Dropbox, Flicker and other services. Printing anytime from anywhere has been the only loop. You can now access your apps through smart devices and use Canon cloud enabled printers to complete the picture of digital world. We hope initiatives like this will help us grow the Inkjet category where Canon has now captured 29% market share and aiming for big leap by 2014."

He further added, "2013 has been a game-changer for Canon where its Inkjet business grew by 25%. We see a very good business opportunity with teenagers and school going children with our proposition of Wi-Fi and Cloud printing. We are launching innovative marketing campaign using an astronaut to establish ‘always connected ‘smart printing devices."