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NEW DELHI, INDIA: Canon is extensively focusing on C and D-class cities. It has come up with a scheme called ‘Festember’ to enhance the profitability of channel partners this festive season. Canon empowered partners can avail this scheme till the end of November this year.
Canon has already organized its meetings, free service camps and channel dialogues in upcountry regions of Rajasthan (Bhilwara, Ajmer, Bikaner, Alwar, etc), South Gujarat (Vapi, Navsari, Valsad, etc), Maharashtra and Kolkata.
The company is presently focusing extensively on the western region, by conducting regional meets in small cities.
Sharing about the same, VP Sajeevan, Asst Director—CPS, Canon informed, “We conduct three rounds of meetings in all regions with our partners.
Our sessions start with ‘Launch Meeting’, in which information is disseminated between us and around 100 channel partners. Our second round of meetings is called ‘Milap’, which consists of a smaller group, between 10-20 partners.
Lastly, we conduct ‘Fireside Meeting’, in which we conduct a discussion between six to seven partners and three to four Canon officials. These meetings are basically relationship-building exercises between us and our channel.”
In another development, Canon has recently imposed a hike on the prices of its products.
Speaking on the same, Sajeevan said, “The US financial crisis has become a pain in the neck of almost all sectors. All Canon products are imported, which imposes upon us a 12 percent increase on their landing costs. Hence, as part of business dynamics, we are forced to increase the cost of our products as well. We have made an 18 percent hike on our products, from which consumers have to bear only eight percent. But we will make sure this hike proves to be value for money for them.”
Speaking on the reaction of channel partners to the price hike, he informed, “The financial crisis has rattled the whole world, and everyone is aware of this, including partners. This price hike was expected, and hence they showed negligible resistance towards this change.”