Bye Bye 2015: How digital coupons affected consumer behaviour

|December 31, 2015 0

BANGALORE, INDIA: Year 2015 has been a great year for digital coupons industry. There’s a strong human emotion and motivation to capitalize on an opportunity to save. 59% stated that digital coupons and coupons codes influenced their buying decisions compared to other means of promotions.

A shift between desktop to mobile shopping was noticed due to increasing use of smartphones, tablets and broadband and 3G/4G internet availability.

About 60% of the digital coupon users who searched for coupons to find the best deal and the greatest value when shopping online in 2015, searched that from their mobiles.

E-commerce has grown 10 times since last year and have become $40 billion industry now which makes it one of the most promising industries in India.

Customer acquisition was achieved by rolling out exclusive discount offers and coupons. Most of the players like Happy Checkout, Coupondunia, Shop Pirate Coupons enjoyed the benefits of online shopping festivals by e-commerce giants and whole year has been productive due continuous online sales/shopping festivals.

This year another strategy by merchants that attracted users was ‘Cash back’ option which became a rage this year and more and more customers flocked for it. The market witnesses’ huge competition for cashback offered by banks and digital wallet players.

”At Shoppirate.in we have seen growing awareness among users for discount coupons and offers as compared to last year. Categories which ruled this year were Recharges, Cabs, On Demand service like food delivery, laundry etc. and Electronics & Gadgets,” said Kulpreet Kaur, Co-founder, Shop Pirate Coupons.

Some interesting digital coupons usage trends from 2015:

The State Of Digital CouponsThe State Of Digital Coupons

(Click on the image to view the infographic)

Year 2015 has set an example for 2016 to follow. With Government of India’s ‘Digital India’ initiative that promises everyone in India will have a smartphone by 2019, the prospects of online shopping is only expected to grow. “Overall, we expect to that digital coupons industry will grow 25% in 2016,” said Kaur.

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