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Businesses to lose competitive ranking by 2017, says Gartner

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Krystal
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STAMFORD, USA: Digital business incompetence will cause a quarter of businesses to lose competitive ranking by 2017, according to Gartner Inc. Ninety percent of respondents in a survey of 151 participants thought that competition for talent will make or break digital business success.

Diane Morello, managing VP, Gartner, said: "The impact of digital business will be undeniable. It will introduce new business models, cause industries to be 'digitally remastered' and change the way that businesses put great minds to work. In our recent Talent on the Digital Frontier survey, roughly one in two participants say that their digital business strategy either is their business strategy or is at least an integrated part of that business strategy."

To jump-start digital business activity, Gartner recommends identifying key strategy players and possessors of technology and business expertise both inside and outside the enterprise and engaging them to launch a digital business community of practice to enrich cross-business understanding. CIOs who learn to orchestrate talent across multiple employment models and channels can take advantage of global ecosystems to build digital expertise quickly.