BT wins green excellence award

NEW DELHI: BT has been awarded the “2010 European Telecoms Corporate Leadership Green Excellence Award”.

This award recognises BT’s leadership in environmental initiatives which include a whole host of both internal and external measures designed to reduce carbon emissions, said a press release.

In the 2008-2009 financial year, BT ventured into several new areas, which include work on a radical new economic model for measuring firms’ carbon intensity, backed by the Carbon Disclosure Project and the unveiling of a new range of energy efficient phones.

BT is also proud to have been appointed as one of the 2012 Olympic and Paralympics Games sustainability partners – a platform that is already being used to encourage people to address climate change.

As the company continues its green journey towards reducing absolute carbon emissions in the United Kingdom by 80 percent by 2016 (and carbon intensity by 80 percent in 2020 globally), BT is giving top priority to projects that bring emissions reductions by changing behaviour.

The company believes that engaging employees to reduce energy use is one of the most effective ways to cut emissions, whilst reducing operational costs, the release added.

BT launched a new global energy saving campaign to save 75,000 tonnes of carbon dioxide emissions and £15 million by March 2011.

BT is also working in collaboration with key industry bodies such as the WRI, GESI and ICT4EE to create a world first in setting industry measurement standards based on carbon assessment methodologies.