BSNL launches Telenity's LBS Solution

Telenity's location solution enabled BSNL to be the first operator to make the personalized value added location-based services available to mobile customers in India. The following LBS are soft launched in the East Zone of BSNL's network:

Real Time Fleet and Asset Management - enables enterprises to locate, monitor and manage their mobile assets and employees in a secure way using a simple Web browser

Friend Finder - alerts subscribers when one of their friends in their buddy list is in close proximity to their location or vice versa

Location Based Advertisement - automatically broadcasts advertisement/promotion information to subscribers within a defined geographical region via SMS messages

Location Based Chatting Service - enables subscribers to communicate and/or meet someone with same interests within the same vicinity

BSNL kicked off its real time Work Force Management Service to a multinational company operating in Geo Physical industry for their Headquarters in Patna India to track their mobile resources. The service is completely web-based for real-time tracking and monitoring.

"With more 3G networks in place, increased use of advanced handsets with sophisticated features and larger screens, availability of local content and mobile advertising, we believe Location-based value added services will become absolutely essential for carriers to effectively compete and differentiate in the wireless marketplace," said Dilip Singh, CEO at Telenity.

"Worldwide carrier revenues from LBS are expected to reach $8.5 billion by 2010 and we are committed to serving BSNL and our customers globally with the best of breed converged service delivery and location solution."

Telenity's LBS solution is a crucial part of BSNL's expansion of its GSM/GPRS digital wireless network in the South, East and North zones of India.

"Location based services is the new genre of mobile services. This new service will attract new customers for BSNL and will also help in retaining existing customers. Proper marketing is required to attract the appropriate segment of customers. It will give BSNL an edge over its competitors in the country," said Dr. Biswajit Paul, General Manager, BSNL East.

Telenity's LBS solution is developed utilizing the Canvas service creation environment, telecom application server and service delivery gateway. Telenity's LBS solution is the most comprehensive and advanced in the world today and is positioned for VAS in IP Multimedia Subsystem enabled and 3G networks.