BSNL launches push mail service

BANGALORE, INDIA: Bharat Sanchar Nigam Ltd. (BSNL), today joined hands with mobile applications and technology firm Fifth C, a Bangalore based start up, to offer BlacMail — a push email service to all its consumers.

According to a Fifth C press release, BlacMail eliminates the need for GPRS connectivity required of all other push mail services. With push mail services emerging as a key mobile user need, BSNL plans to deploy BlacMail as a mass-market VAS service as it does not require the customer to have a GPRS data plan.

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K. Krishnamohan, Founder and CEO of Fifth C, said “We developed BlacMail with the objective of crashing the cost and performance barriers to enable true push mail experience for all mobile users in India. Fifth C is happy to partner with BSNL in enabling this key capability for its customer base thus leveraging the breadth of its network coverage in 2G and 3G and geographic reach across India.”

A BSNL spokesperson said: BlacMail pushmail platform is unique in spanning the requirements of the broad customer segments that comprise the BSNL base- from owners of inexpensive phones such as students in metros and small businesses in Tier 2/3, to consumers on our 3G network.