bSafe app lets you build social safety networks to stay safer

PALO ALTO, USA: bSafe has already saved lives and prevented attacks. The personal safety app re-launched with an all-free offering making premium features previously offered at $20/yr free for all.

The bSafe personal safety app launched fall of 2011, and quickly became one the most downloaded safety apps on both iPhone and Android.

Starting now, bSafe will be made free to everyone. The new interactive interface now enables users to build their own social personal safety networks with selected friends and family, share live locations and help increase each other's safety by the use of features such as Follow Me, I'm Here and the Guardian Alert in case of emergency.

Personal safety is a concern everywhere," says Silje Vallestad, founder and chief safety officer in bSafe. "Everyday there are stories about sexual assaults and attacks, and especially women are expressing concern about their own safety. There have been horrible crimes reported in all corners of the world, and this is affecting how we live, think and act."

Pepper Sprays and other traditional personal safety tools are fast becoming lifestyles accessories. Mace Security International recently reported that consumer sales of pepper guns and defense sprays grew 63 percent in 2013.

"bSafe represent the new world of safety tools," explains Vallestad. "By installing an app on your smartphone and setting up your personal safety network, you increase your personal safety. It's fast, free and easy, and with bSafe you have the ultimate safety tool with you wherever you go!"

Hollywood celebrity Jada Pinkett Smith recently invested in bSafe after her daughter Willow started using the app. She quickly realized the impact bSafe could have through not only keeping young people safe, but all people.

"Who would have thought that a tiny device like the mobile phone we all carry can be used as a weapon," Jada says. "bSafe is an innovative safety service that can easily be used by anyone. Users can ask for help, provide important information about their location and preserve evidence through video recordings with one click on their mobile phone. Everyone needs a service like this."