Brocade names new VP for Asia Pacific

By : |January 21, 2014 0

BANGALORE, INDIA: Brocade announced the appointment of Adam Judd to the role of vice president for Asia Pacific (APAC).

Judd will be responsible for the strategic direction and management of all sales and business development across the region, delivering aggressive growth targets for the Brocade Ethernet/IP business and further strengthening the company’s partner and channel strategies.

Judd will be based in Singapore and will report directly to senior vice president of Worldwide Sales and Field Operations, Jeff Lindholm.



According to IDC, ICT spending in the APAC region, excluding Japan (APEJ), is expected to grow by nine percent in 2014, driven by large markets such as China, India and Indonesia. IDC forecasts that enterprises that are moving towards the cloud in an aggressive fashion will look for a software-defined data center, as application-aware environments become increasingly critical.

The future of the data center is anticipated to include general-purpose servers and specialty systems that can manage varied workloads. To capitalize on this growth and target the data center marketplace more aggressively, Brocade has specific business initiatives in place, as outlined at its recent Analyst & Technology Day. Judd is tasked with building on these initiatives and spearheading growth across APAC.

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