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Broadcast media gets tech boost

End-to-end workflow provides seamless integration and increases efficiency to broadcast media, News7

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Sonal Desai
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NEW DELHI, INDIA: News7, part of the VV Minerals Group, has strengthened its IT framework. It has implemented an end-to-end broadcast news production and playout system for newly launched.

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At the heart of the News7 operation are Imagine Communications’ Nexio servers and ADC automated content and distribution solution.

The broadcast workflow includes central storage for ingest, asset management and playout on a Nexio Farad high-performance online storage network. Editorial is set up using Velocity editors alongside Apple Final Cut Pro and Adobe Premier Pro suites linked over a SAN network. Platinum routers integrated with multiviewers support the monitoring requirement of the newsroom.

Additionally, with the IconMastermaster control switchers and Selenio modular signal processing solutions, the vendor provides News7 with switching, signal processing and distribution capabilities.

“As a new channel, we needed a comprehensive, technically advanced and proven solution to meet the extensive and pressured demands of a news production environment,” said Venkat Ramani G, Head, Technical Operations, News7.

News7 which went live in late 2014 largely serves the global Tamil-speaking population in India, Bangladesh, Canada, Malaysia, Singapore, Sri Lanka, South Africa, United Kingdom and the United Arab Emirates.