Britzo launches operations in India with Rs 100cr 'Make in India' commitment

In a bid to take digitization to rural hinterlands, communications company Britzo has ventured into the Indian mobile phone market building a portfolio comprising ‘smart’ feature phone offerings at cost-effective price points. These offerings will be aimed at consumers across tier-III, tier-IV, and tier-V markets in India.

The brainchild of Pradipto Ganguly and Dharamvir Shaw, the brand’s vision is to drive digital enablement across the rural heartland of the country by offering an evolved alternative to feature phones. Britzo intends to enable convenient access to new-age technological features for its customers, while progressively making digital technologies a part of their day-to-day lifestyles.

“Rural geographies in India, despite housing about two-thirds of the nation’s population, are still largely untouched by the large-scale digitization that’s currently sweeping across the country. With the launch of Britzo, our overarching objective is to bring this rural mass online by delivering superlative smart mobility offerings, armed with cutting-edge technologies, at pocket-friendly prices,” Pradipto Ganguly - CEO & Co Founder - Britzo, said.

Britzo’s manufacturing facility is certified with ISO 9001:2015 for quality management and incorporate more than 20 QC methods (including automated and manual QCs) to ensure quality standards higher than the national average.

The company has also made its processes environment-friendly with e-waste recycle management and also intends to invest Rs 100 crore towards the Make in India initiative.

Britzo envisions securing 3 percent of the Indian mobile phone market share during this period. It aims to achieve this goal by launching across 17 states including UP, Uttarakhand, West Bengal, Madhya Pradesh, Chhattisgarh, Odisha, Bihar, Jharkhand, Rajasthan, NESA, and Gujarat during the first phase of its expansion.