Brandquiver launches Net marketing tool

NEW DELHI: To enable marketing firms to design and implement effective email

campaigns, Brandquiver, an Indian Internet Marketing Consultancy, has launched a

new email campaign automation tool called, Falcon Version 1.0.

Emails can now be send with the right message, to the appropriate person and

at the right time and at the right frequency, by using 'Falcon Version 1.0'.

Email marketing is the fastest growing marketing tool on the Internet and the

number of companies expected to switch to this form of advertising is expected

to exponentially increase in the next few years.

Brandquiver's new tool Falcon Version 1.0 adds to the effectiveness of an

email campaign by allowing campaign managers to operate on a wide variety of

databases server and view the database tables to select parameters for sending

advertisements.

Falcon Version 1.0 comes pre-loaded with seven different HTML templates to

lower creative lead times. An easy viewing thumbnail preview allows users to see

the templates before working on them and also replace images in the template

with their own images.

Users can save selected profiles for preview or use. For each profile, Falcon

allows marketers to set business rules to govern their campaign. The other added

features include automated profile update.

Falcon Version 1.0 has been designed and developed keeping in mind the latest

developments in email marketing and its growing popularity worldwide. Using

Falcon, users can input their own copy by selecting the content and editing it.

It also allows users to view their own design & then save the content.