BPM solns help increase revenues, productivity

BANGALORE, INDIA: In order to face challenges and beat the economic downturn, not all enterprises are putting their IT updation plans in cold storage. In fact, there is a higher demand for solutions that help enterprises to become more cost effective and utilize its resources in an effective way.

“Business Process Management (BPM) solutions helps enterprises, large and mid-sized ones, to improve revenue growth and productivity by 30 to 40 percent,” says Suman Reddy Eadunuri, managing director, Pegasystems Worldwide India Private Ltd. Excerpts:

CIOL: What is driving adoption of BPM Solutions?

Suman Reddy: BPM adoption was initially done by banking, financial services and insurance sectors. However, we have seen some tremendous growth in healthcare, telecom, automotive, manufacturing and government sectors over the last few years.

It is important to understand the specific problem areas we are trying to address. Typically "execution gaps" between strategic intent, operational performance, functional groups, and/or lines of business result in missed opportunities.

These gaps invariably lead to customer interaction problems that hurt loyalty and lose new customers.  Execution gaps can also result in critical compliance lapses that cost money, damage reputations, incur fines, and affect set-asides.  Finally, these gaps can generate poorly executed policies and processes that reduce business productivity and employee morale. BPM is not domain specific. In fact any business that needs to solve the above problems will need a BPM solution.

CIOL: How does BPM solutions impact revenue growth that in enterprises?

SR: Customers tell us that our SmartBPM solution with Build for Change technology produces staggering results – with 30 percent revenue growth and 40 percent improvement in productivity along with five point increases in customer retention.

Pegasystems' product strategy empowers our customers to achieve business agility. Competitive, visionary organizations need quick, global deployment and cannot wait for results from traditional technology approaches. These powerful new features and capabilities - many first-to-market and exclusive to Pegasystems - provide businesses with a competitive edge to help them meet and exceed their goals. We help some of the world’s largest organizations achieve new levels of agility, become more competitive, and innovate in ways they often did not know were possible. Our patented Build for Change technology enables organizations to realize rapid and significant business returns.

CIOL: What is the global and Indian market size of BPM solutions ?

SR: Analysts estimate that the BPM global industry is set to grow to USD 12 billion by 2011. There isn’t much data available through analysts on the sizing of India, but with the kind of economic growth that’s witnessed both in private and public sectors it is bound to be quite significant

CIOL: How has the current economic crisis impacted the BPM industry?

SR: We have not seen much difference thus far. We are still maintaining our target of 30 percent increase and also investing heavily into R&D besides aggressively expanding into other geographies.

In the current market condition, organizations will look to streamline processes even further, utilizing products such as BPM to manage compliance, risk and corporate performance.

CIOL: Any plans to consolidate your market position ?

SR: Pegasystems is the leader in BPM, and provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations. We plan to continue investing in R&D to further enhance our product capabilities and create a stronger separation from our competition to retain our global BPM leadership position.