Borland to increase partner presence in India

Borland India, the Indian subsidiary of Borland Corporation Inc., USA, is

planning to increase its presence in India through its partners. The company is

focussing on three types of partners in India, Original Equipment Manufacturers,

training providers and consultants, apart from their existing distributors and

system integrator partners.

"It is important for the company to increase and establish presence in

India, considered to be one of the fastest growing market in the Asia Pacific

region. Borland is taking the partner program way to increase the presence in

the country and strategically focussing at the OEMs, Training companies and

Consultants. These companies would leverage our position in the market by

supporting our Integrated Development Environment (IDE) tools," said

Borland India’s country manager, Ajay Mohan.

Refusing to divulge numbers and names of the partners to be appointed in

India, Mohan, disclosed that most of the partners to be in India are existing

customers of Borland. The training partners will offer specified and specialized

courses on Borland’s technology and tools and the company is in the process of

appointing franchisees and the courses are expected to roll in the next couple

of months. Currently the company is offering the "Train the trainer"

course to the faculties of the training institutes.

These efforts by Borland in India is in line to increase the professionals

services offerings. While professional services contributes 19 percent of

Borland’s Corporation’s revenue, in India it is yet to take off

significantly. The company has identified that this will be the year, where

Borland will not only offer these services but will also gain significantly.

It has appointed a technology head to roll out a consultant team, both with

in and third party, and set up a technical support center in Bangalore for the

Indian customers. The company has set up a office in Mumbai apart from its

regional head quarters in Bangalore and will be setting up next n Calcutta and

Chennai as the future branch offices.

In India, Wipro Infotech, Sonata Technologies and Ingram Micro distribute,

sell and market shrink wrapped products of Borland.