Borland customers wooed by Serena at same AMCs

REDWOOD CITY, CALIFORNIA: Serena Software has launched a program to woo customers from Borland Software, which is in the midst of being acquired by Micro Focus, by inviting Borland customers to switch to Serena Software's flagship application lifecycle management (ALM) offering, Serena Dimensions CM, for the price of their current Borland annual maintenance fees on qualified Borland StarTeam products.

"We have heard that Borland customers are concerned about the future of Borland and its products. But there's no reason to remain in this vulnerable state," said Rene Bonvanie, senior vice president of worldwide marketing, information technology, and Serena On Demand at Serena Software in a press release. "Serena is offering a practical, safe approach to help Borland customers move now to our industry leading ALM solution, which was recently enhanced and has a strong product roadmap."

Serena Dimensions CM claims to be an end-to-end, process-centric solution that manages and automates the full application lifecycle with visibility and traceability from inception to deployment. It integrates requirements management with change and configuration management based on a single repository, which is key to delivering business-changing software.

In June 2009, Serena enhanced Dimensions to optimize the developer experience, with multi-stream development and continuous integration capabilities to support Agile development and other iterative methodologies.

Borland customers can register to initiate their move to Serena Dimensions CM 2009 for the cost of their existing Borland annual maintenance fees on qualified Borland StarTeam products - with no hidden license fees, the company states. This program will expire in 90 days unless extended by Serena Software. Serena Software says it may cancel or modify this program at any time by posting notifications on its Web site. Also, credit qualification and other terms, conditions and restrictions apply.